Pensole | Fueling the Future of Footwear | Foot Locker x Asics Tiger Submission
July 2017: My three submissions for Pensole Academy's Fueling the Future of Footwear competition in collaboration with Foot Locker and Asics Tiger.
Mood Board: Inspiration was taken from Japanese culture and Asics' historic ties to Japan.
Footwear Design: Using the imagery from the mood board, I designed a shoe that utilizes the protective function of samurai armor. It was incorporated into waterproof materials and a hidden lace system found on the medial side of the shoe.
Release Strategy: Using the shoe's main samurai design aesthetic, I developed a release strategy to go along with this theme. The release revolved around limited colorways in collaboration with Asics collaborators BAIT and KITH along side the television show Samurai Jack. The special colors would also be released exclusively through a scavenger hunt at the San Diego Comic-Con then followed by a wider release of general release colors afterwards.
Adidas x Pharrell "Pink Beach"
May 2016: I was selected by Adidas Originals as one of ten winners of their Pink Beach design contest which was open to all Los Angeles artists. The objective was to design any form of artwork that best embodies the theme of the Adidas x Pharrell Pink Beach collection. The winners were then given the opportunity to collaborate and work with famed music producer and artist, Pharrell Williams on a felt art piece which is now on display in Adidas America Headquarters.
Client: Adidas Originals
Dimensions: Digital Design: 1000px x 1000px
Pensole x Michelangelo Reyes
2017 Pensole Academy Kicks Kamp submission.
Brief: Design a shoe based on something you're passionate about.
The design is based on creating a performance shoe for my two nieces. An easy to slide on, breathable and light weight shoe that provides protection for everyday child activities.
Pensole x Michelangelo Mood Board
2017 Pensole Academy Kicks Kamp submission
A mood board based around a 19th Century Fashion Designer. My choice was Levi Strauss/Jacob Davis.
DC Shoes: Gamer Pack
DC Shoes: Fall 2019 Color & Material Design
At DC Shoes, the city of Moscow was chosen as a muse for the Fall and Holiday seasons. Therefore the colorways and themes revolve around the city of Moscow and the culture found within the city.
The game of Tetris was created by a Russian game designer in the city of Moscow. Tetris was the main inspiration for a pack of shoes designed for kids. A playful graphic and bright colors are used to liven up the set.
One set implements a red/neon green digital camouflage type graphic to offset the black and white base of the shoe. The other set features multi-colored contrast stitching that represents the pieces from the original game from 1984.
Pure Low: Blocks
A secondary design and color theme for the Tetris story. The shoe uses multi colored contrast stitching to bring pops of color to the muted black leather and nubuck upper. The colors from the stitching are taken from the colors of the original Tetris blocks from the 1984 game. A release paper design is also placed along the quarter panel to mimic the grid design of the game’s blocks.
Pensole x The Grove Hotel
Brief: Design footwear for the Grove Hotel employees through color and material design on the Air Jordan 1.
Old Fashioned: The Old Fashioned colorway takes inspiration from the Old Fashioned drink. It features premium Horween leather for a high quality, boot-like feel. The high cut silhouette with premium materials provides protection and comfort for the employees through their work shift. Green midsole stitching symbolizes it's ties back to the Grove Hotel.
Made in Oregon: Taking heavy inspiration from the Grove Hotel's main color and applying functional purposes to the shoe, the upper of the shoe is covered in Grove Green. The outsole and heel are black for to remain clean and simple while wearing the shoes for work.
Many Thanks: The Grove Hotel refreshes a historic building and brings it into modern times. The ReFresh colorway takes classic Air Jordan colors and blocking, and transforms it using the Grove's Maroon/Navy colorway from their Many Thanks bar.
DC Shoes: Fall/Holiday
A collection of children’s footwear designed for Fall and Holiday 2019. Dark based shoes to ensure they stay clean for a longer time while pops of color are inserted to bring liveliness to the models. I was tasked with implementing new color blocking and color combinations to bring new life to long time DC models and to expand the variety of looks for new models like the E.Tribeka.
FAST FWD: Future Student Night
Event Identity based around the idea of outer space and the future for Cal Poly Pomona's Future Student Night.
Dimensions: Posters: 11in x 17in
DC Shoes: Williams 1
A design exercise utilizing color and material to tell a story based on pro-skater Stevie Williams’ first DC Shoe. The colorway and material choice are based on Stevie’s hometown team, the Philadelphia Eagles. Certain details commemorate their recent Super Bowl victory, while others are nods to his previous skate decks. 3M reflective accents are placed along the forefoot, revealing a feather pattern. This represents Stevie, like the Eagles, showing up when the bright lights are shining on him.
NTLA x RIF.LA
NTLA x RIF.LA
May 2016: I was commissioned by David Alvarez to create the branding for the annual summit between Niketalk.com and famed Los Angeles sneaker store, RIF.LA at Dodger stadium. In past years, I was in charge of creating digital and print flyers to promote the event. This year, I was asked to create a custom filter for Snapchat, which could be used at the RIF.LA location in Little Tokyo.
Client: David Alvarez for Niketalk and Jeff Malabanan for RIF.LA