Pensole | Fueling the Future of Footwear | Foot Locker x Asics Tiger Submission
July 2017: My three submissions for Pensole Academy's Fueling the Future of Footwear competition in collaboration with Foot Locker and Asics Tiger.
Mood Board: Inspiration was taken from Japanese culture and Asics' historic ties to Japan.
Footwear Design: Using the imagery from the mood board, I designed a shoe that utilizes the protective function of samurai armor. It was incorporated into waterproof materials and a hidden lace system found on the medial side of the shoe.
Release Strategy: Using the shoe's main samurai design aesthetic, I developed a release strategy to go along with this theme. The release revolved around limited colorways in collaboration with Asics collaborators BAIT and KITH along side the television show Samurai Jack. The special colors would also be released exclusively through a scavenger hunt at the San Diego Comic-Con then followed by a wider release of general release colors afterwards.
Adidas x Pharrell "Pink Beach"
May 2016: I was selected by Adidas Originals as one of ten winners of their Pink Beach design contest which was open to all Los Angeles artists. The objective was to design any form of artwork that best embodies the theme of the Adidas x Pharrell Pink Beach collection. The winners were then given the opportunity to collaborate and work with famed music producer and artist, Pharrell Williams on a felt art piece which is now on display in Adidas America Headquarters.
Client: Adidas Originals
Dimensions: Digital Design: 1000px x 1000px
Pensole x Michelangelo Reyes
2017 Pensole Academy Kicks Kamp submission.
Brief: Design a shoe based on something you're passionate about.
The design is based on creating a performance shoe for my two nieces. An easy to slide on, breathable and light weight shoe that provides protection for everyday child activities.
Pensole x Michelangelo Mood Board
2017 Pensole Academy Kicks Kamp submission
A mood board based around a 19th Century Fashion Designer. My choice was Levi Strauss/Jacob Davis.
UnHungry Child Project
January 2017: While working for Russ Reid, I was an art director for The Salvation Army. One of the campaigns I worked on was the UnHungry Child Project. A campaign for the eastern territories focused on providing meals for children.
Client: The Salvation Army
Pensole x The Grove Hotel
Brief: Design footwear for the Grove Hotel employees through color and material design on the Air Jordan 1.
Old Fashioned: The Old Fashioned colorway takes inspiration from the Old Fashioned drink. It features premium Horween leather for a high quality, boot-like feel. The high cut silhouette with premium materials provides protection and comfort for the employees through their work shift. Green midsole stitching symbolizes it's ties back to the Grove Hotel.
Made in Oregon: Taking heavy inspiration from the Grove Hotel's main color and applying functional purposes to the shoe, the upper of the shoe is covered in Grove Green. The outsole and heel are black for to remain clean and simple while wearing the shoes for work.
Many Thanks: The Grove Hotel refreshes a historic building and brings it into modern times. The ReFresh colorway takes classic Air Jordan colors and blocking, and transforms it using the Grove's Maroon/Navy colorway from their Many Thanks bar.
NTLA x RIF.LA
NTLA x RIF.LA
May 2016: I was commissioned by David Alvarez to create the branding for the annual summit between Niketalk.com and famed Los Angeles sneaker store, RIF.LA at Dodger stadium. In past years, I was in charge of creating digital and print flyers to promote the event. This year, I was asked to create a custom filter for Snapchat, which could be used at the RIF.LA location in Little Tokyo.
Client: David Alvarez for Niketalk and Jeff Malabanan for RIF.LA
Dimensions: Snapchat Filter: 1080px x 19220px
February 2016: Nature's Juice is a juice bar located in the city of Walnut, California. I was commissioned by owner, Harry Kim, to help create new signage, menus, pamphlets and other assorted print and digital components.
Client: Harry Kim for Nature's Juice
FAST FWD: Future Student Night
Event Identity based around the idea of outer space and the future for Cal Poly Pomona's Future Student Night.
Dimensions: Posters: 11in x 17in
Event identity branding for the Wekfest USA, an international car show. This includes posters and flyers.
Client: WEKFEST USA
Dimensions: Poster: 17in x 11in Instagram: 1000px x 1000px